Tickets
the house // 009

The free door and the paid door: why Houseguests is free and Tickets are $18

The single decision people ask us about most: why give away a huge part of the brand for free? Here's the honest, not-at-all-marketing answer.

Every Casamoré sunset has two doors. The front door is $18 — a general admission ticket, available the moment we announce a show, first come first served. The side door is free. It's called Houseguests. Anybody with an email address can walk through it, and the moment you do, you get $15 early bird tickets to every sunset and 48 hours of early access before the public. People ask us constantly: why give away the side door for free?

The boring answer is that email lists are how small music brands survive in 2026. That's true but it's not the real reason. The real reason is that when Jack and I started Casamoré, neither of us had any money and we had both been to a hundred shows where the interesting-sounding small gig was sold out before we'd even heard of it. We vowed, out loud, to each other, that when we built our own thing we would never let that be true for anybody who wanted in. The free door is literally us keeping a promise we made to our younger selves.

There's a more pragmatic version, too. We charge $18 at the paid door because running a sunset costs money — the headsets, the permits, the insurance, the crew, the gas, the shrimp Tony insists on buying for his ride home. We could make the whole thing free, but then we'd only get to do it twice a year before we ran out of runway, and nobody wins that game. $18 is the number that makes the night sustainable.

But here's the thing: $18 is also enough to price out people who really should be on this dance floor. Students, hospitality workers, the couple that just moved here and is rebuilding. For all of them, we wanted a door that cost nothing but an email. And we wanted to reward the people who walked through that door first — a tangible $3 discount, 48 hours of head-start on tickets, and the playlist drops a night before everybody else gets them. That's the deal. That's what being a houseguest means.

We call them houseguests on purpose. Not subscribers. Not fans. Not 'members.' Houseguests, because when you come into a house you're treated well, fed, welcomed, and — importantly — trusted to come back. We don't spam. We don't sell your email. We don't pitch you five products. We send you an email when a new sunset is announced, and another one the week of the show, and the monthly playlist drop, and that's basically it. One handshake, repeatedly.

If you've been waiting to join the list and you're reading this: this is the post. Go sign up. The side door is always open. We'll be here.

Want the next one first?

Houseguests get new Journal entries the morning we publish them, plus $15 early-bird sunset tickets and the monthly playlist drop the night before everyone else.

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